Russell Athletic Brochure Design Brand Strategy Marketing Campaign Brand Design Boldfish
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Russell Athletic Brochure design Brand Strategy Marketing Campaign Brand Design Boldfish
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Russell Athletic Swing Tag Brand Strategy Marketing Campaign Brand Design Boldfish
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Russell Athletic Tshirt Labels Brand Strategy Marketing Campaign Brand Design Boldfish
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Russell Athletic type tshirt Brand Strategy Marketing Campaign Brand Design Boldfish

Russell Athletic: Brand strategy, design, marketing campaign

Client

Russell Athletic is a global brand producing a range of market-leading sportswear for everyday athletes. With a huge spike in their workload, Russell Athletic contacted Boldfish for local overflow support to meet a number of critical deadlines including catalogues and POS in time for a national apparel range launch called ‘For this Athletic Life’.

Discovery

  • The campaign required a vintage look and feel across the campaign to complement the apparel designs in the new range
  • We needed to work to very tight deadlines including design and printing of a 60pp catalogue for the men and womens apparel range
  • Russell Athletic had starting assets including model photography, vintage images, logos and text but needed a theme and catalogue design

Strategy

  • We met with key stakeholders to establish goals, assets, clear lead times to ensure these critical deadlines were planned and met
  • We worked collaboratively with their in-house design team to understand their brand requirements, goals and asset creation specifications
  • Applied the vintage look and feel to the men and womens catalogues and also to A1 posters, counter cards, swing tags and garment labels
  • Designing the 60pp catalogue for the men and womens ranges and suggested digital printing that saved Russell Corporation over $7k on their budget and one week on lead times with no compromise in print quality

Delivery

  • Marketing campaign strategy
  • Brand management
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • Apparel garment graphics
  • Swing tags
  • Apparel label
  • POS (counter displays, posters)

Testimonial

“I have found the team at Boldfish to be professional and responsive to our needs. They actively listen to our objectives and are adept at meeting the requirements with a very high standard of design with quick turnaround speeds and friendly service.”