Matthews Brand Guidelines Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Logo Design Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Animated Icons Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Website Design Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Animated Introduction Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Trade Show Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Data Sheets Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Outdoor Signage Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Brochure Design Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Business Cards Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Advert Design Brand Strategy Marketing Campaign Brand Design Boldfish
Matthews Pull Up Banners Brand Strategy Marketing Campaign Brand Design Boldfish

Matthews: Brand identity design, marketing campaigns

Client

Matthews Australasia has evolved from a coding and labelling equipment provider to a solution partner of choice for manufacturing companies across Australia. Boldfish was approached by Matthews who were looking for a local agency that could help improve and elevate Matthews’s branding identity design, and marketing communications and help maintain their brand positioning of a modern, innovative and progressive market leader throughout Australasia.

Discovery

  • Marketing communications had evolved on an ad-hoc basis and had quickly become inconsistent and unprofessional over time
  • There were no brand guidelines and the current brand lacked flexibility working across a variety of proportions and sizes
  • Branding was inconsistent from one touch point to another
  • Messaging focused more on individual products features and benefits and not an industry expertise focus

Strategy

  • The branding identity was modernised starting with a new chameleon icon (still paid homage to the previous chameleon through pose)
  • Through our strategic process, we helped distil their numerous service offerings down to four categories – Code, Check, Capture and Care
  • Modern typography, individual palettes, icons and hero imagery helped visually distinguish the four main service offerings
  • The brand identity and service category elements were designed for responsive use

Delivery

  • Brand identity design
  • Brand guidelines
  • Website design (& build assets)
  • Stationery
  • Animated icons
  • Infographics
  • Corporate signage
  • Corporate videos
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • EDMs
  • Email signatures
  • Trade show displays
  • Flyers
  • Posters

Testimonial

“Boldfish are a pleasure to work with and do a fantastic job helping businesses improve their branding and visual communication material. Our new brand that represents the new foundation of Matthews Identification as we move into the 2020 decade and beyond. It represents who we are and where we will continue to move and continue to adapt. We highly recommend Boldfish for any business looking for professional branding and creative design services and have always been delighted with their work.”


Contact

[email protected]
03 9894 0548