Ahoy Floats Indoor Sign Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Styleguide Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Animated logo Brand Strategy Marketing Campaign Brand Design Boldfish
Ahoy Floats Website Design Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Business Card Design Brand Strategy Marketing Campaign Brand Design Boldfish
Ahoy Floats Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Brand Strategy Marketing Campaign Brand Design
Ahoy Floats Photography Brand Strategy Marketing Campaign Brand Design Boldfish

Ahoy: Brand strategy, identity, digital design

Client

Ahoy Floats are a new startup company offering an exciting new range of standout inflatables that add fun and colour to any pool, beach, river or lake. Their unique collection of high-quality inflatables are designed to stand out from the crowd and raise a smile with a focus on offering floats that are unique and fun designs that are not available from other competitors. Ahoy approached Boldfish seeking a new brand identity and marketing communication design support to help them launch their products to market.

Discovery

  • Meeting with the company founders we learned they were after a brand identity that captured the playful, unique and fun aspects of their product designs
  • Campaign strategy and marketing support was also required to help build brand awareness campaigns in both digital and print environments
  • It was important the brand identity design was flexible and worked responsively across a variety of proportions and sizes online and in print

Strategy

  • The logo identity consisted of fun, playful typography that looked like floats on the water
  • Strong colourful palettes and patterns were introduced to present the products as a party/gift type look and feel
  • Photographic assets included happy people enjoying the product with some whacky, fun pictures that would represent the types of photos people would share on social media like Instagram.
  • We created the name Ahoy as it was short, nautical, loud and engaging. The slogan ‘All Aboard’ was also created as a nautical call to action and join in on the fun

Delivery

  • Brand naming
  • Brand identity design
  • Brand guidelines
  • Website design & build
  • Stationery
  • Animated icons
  • Infographics
  • Corporate signage
  • Corporate videos
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • EDMs
  • Email signatures
  • Trade show displays
  • Flyers
  • Posters

Testimonial

“The team at Boldfish are smart, talented, organised creatives. They have been instrumental in helping our young organisation with a corporate identity that captured the nature of our business combined with creative ideas that exceeded our expectations. We love working with Boldfish.”