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Ahoy: Brand strategy, identity, digital design

Client

Ahoy Floats are a new startup company offering an exciting new range of standout inflatables that add fun and colour to any pool, beach, river or lake. Their unique collection of high-quality inflatables are designed to stand out from the crowd and raise a smile with a focus on offering floats that are unique and fun designs that are not available from other competitors. Ahoy approached Boldfish seeking a new brand identity and marketing communication design support to help them launch their products to market.

Discovery

  • Meeting with the company founders we learned they were after a brand identity that captured the playful, unique and fun aspects of their product designs
  • Campaign strategy and marketing support was also required to help build brand awareness campaigns in both digital and print environments
  • It was important the brand identity design was flexible and worked responsively across a variety of proportions and sizes online and in print

Strategy

  • The logo identity consisted of fun, playful typography that looked like floats on the water
  • Strong colourful palettes and patterns were introduced to present the products as a party/gift type look and feel
  • Photographic assets included happy people enjoying the product with some whacky, fun pictures that would represent the types of photos people would share on social media like Instagram.
  • We created the name Ahoy as it was short, nautical, loud and engaging. The slogan ‘All Aboard’ was also created as a nautical call to action and join in on the fun

Delivery

  • Brand naming
  • Brand identity design
  • Brand guidelines
  • Website design & build
  • Stationery
  • Animated icons
  • Infographics
  • Corporate signage
  • Corporate videos
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • EDMs
  • Email signatures
  • Trade show displays
  • Flyers
  • Posters

Testimonial

“The team at Boldfish are smart, talented, organised creatives. They have been instrumental in helping our young organisation with a corporate identity that captured the nature of our business combined with creative ideas that exceeded our expectations. We love working with Boldfish.”