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Armacell: Brand strategy, brand design

Client

Armacell is a world leader in flexible insulation foams for the equipment-insulation market and is also a leading provider of engineered foams for the use in a broad range of end-markets including transportation/automotive, wind energy, sports & leisure and construction. Armacell Australia approached Boldfish needing a local agency with strong brand management experience who could produce creative support for all their branded digital and print marketing communication requirements.

Discovery

  • The global brand guidelines guide was not extensive and didn’t cater for a numerous local touch-point requirements
  • Boldfish participated in regular face to face marketing strategy meetings, photoshoots and experienced new product launches and independent testing of their products first hand to provide a greater understanding of their product and service offerings and ultimately help us create more effective marketing and design strategies to better support their goals
  • Our initial project was to develop a new 4pp digital and print brochure for an upcoming product launch

Strategy

  • Meeting with key stakeholders we collating all brand assets and quickly became familiar with their global brand guidelines and work to date
  • We began with the creation of the initial digital and print brochure we moved onto data sheets for other new product releases
  • Boldfish then began working through various other branded touch-points including global catalogues, EDM templates, packaging and other digital and print touchpoint applications

Delivery

  • Brand management
  • Marketing campaign strategy
  • Digital & print catalogues
  • Digital & print sell sheets
  • Digital & print brochures
  • Digital & print advertisements
  • Packaging
  • Trade show graphics
  • Posters
  • EDMs
  • Email signatures
  • Stationery

Testimonial

“I would like to highly recommend Boldfish, an exceptional creative, co-operative and diligent design company. In our highly technical industry their willingness to understand our industry has helped build a close and strong working relationship. I am impressed by the consistent high level of creativity, systematic operation and fast response times that Boldfish always brings to each project. Keep up the great work.”

Contact

[email protected]
03 9894 0548

Armacell partnered with Boldfish looking for a local agency experienced in creative brand management and digital/print marketing communications.

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