Armacell: Brand strategy, brand design
Client
Armacell is a world leader in flexible insulation foams for the equipment-insulation market and is also a leading provider of engineered foams for the use in a broad range of end-markets including transportation/automotive, wind energy, sports & leisure and construction. Armacell Australia approached Boldfish needing a local agency with strong brand management experience who could produce creative support for all their branded digital and print marketing communication requirements.
Discovery
- The global brand guidelines guide was not extensive and didn’t cater for a numerous local touch-point requirements
- Boldfish participated in regular face to face marketing strategy meetings, photoshoots and experienced new product launches and independent testing of their products first hand to provide a greater understanding of their product and service offerings and ultimately help us create more effective marketing and design strategies to better support their goals
- Our initial project was to develop a new 4pp digital and print brochure for an upcoming product launch
Strategy
- Meeting with key stakeholders we collating all brand assets and quickly became familiar with their global brand guidelines and work to date
- We began with the creation of the initial digital and print brochure we moved onto data sheets for other new product releases
- Boldfish then began working through various other branded touch-points including global catalogues, EDM templates, packaging and other digital and print touchpoint applications
Delivery
- Brand management
- Marketing campaign strategy
- Digital & print catalogues
- Digital & print sell sheets
- Digital & print brochures
- Digital & print advertisements
- Packaging
- Trade show graphics
- Posters
- EDMs
- Email signatures
- Stationery
Testimonial
“I would like to highly recommend Boldfish, an exceptional creative, co-operative and diligent design company. In our highly technical industry their willingness to understand our industry has helped build a close and strong working relationship. I am impressed by the consistent high level of creativity, systematic operation and fast response times that Boldfish always brings to each project. Keep up the great work.”