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Armacell: Brand strategy, brand design

Client

Armacell is a world leader in flexible insulation foams for the equipment-insulation market and is also a leading provider of engineered foams for the use in a broad range of end-markets including transportation/automotive, wind energy, sports & leisure and construction. Armacell Australia approached Boldfish needing a local agency with strong brand management experience who could produce creative support for all their branded digital and print marketing communication requirements.

Discovery

  • The global brand guidelines guide was not extensive and didn’t cater for a numerous local touch-point requirements
  • Boldfish participated in regular face to face marketing strategy meetings, photoshoots and experienced new product launches and independent testing of their products first hand to provide a greater understanding of their product and service offerings and ultimately help us create more effective marketing and design strategies to better support their goals
  • Our initial project was to develop a new 4pp digital and print brochure for an upcoming product launch

Strategy

  • Meeting with key stakeholders we collating all brand assets and quickly became familiar with their global brand guidelines and work to date
  • We began with the creation of the initial digital and print brochure we moved onto data sheets for other new product releases
  • Boldfish then began working through various other branded touch-points including global catalogues, EDM templates, packaging and other digital and print touchpoint applications

Delivery

  • Brand management
  • Marketing campaign strategy
  • Digital & print catalogues
  • Digital & print sell sheets
  • Digital & print brochures
  • Digital & print advertisements
  • Packaging
  • Trade show graphics
  • Posters
  • EDMs
  • Email signatures
  • Stationery

Testimonial

“I would like to highly recommend Boldfish, an exceptional creative, co-operative and diligent design company. In our highly technical industry their willingness to understand our industry has helped build a close and strong working relationship. I am impressed by the consistent high level of creativity, systematic operation and fast response times that Boldfish always brings to each project. Keep up the great work.”


Armacell partnered with Boldfish looking for a local agency experienced in creative brand management and digital/print marketing communications.

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