Callaway Golf Billboard Brand Strategy Marketing Campaign Brand Design
Callaway Business Cards Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Golf Apex Advert Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Sell Sheets Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Razr Cap Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Van Design Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Golf Catalogue Design Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway EDM Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Golf Window Graphics Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Pull Up Banners Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Golf Bag Swing Tag Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Ben Hogan Advert Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Tour Balls Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Backstryke Advert Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Play the Ace Brand Strategy Marketing Campaign Brand Design Boldfish
Ben Hogan Believe Website Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Learning Brand Strategy Marketing Campaign Brand Design Boldfish
Callaway Golf 6 months Advert Brand Strategy Marketing Campaign Brand Design Boldfish

Callaway Golf Australia: Brand strategy, brand design

Client

Callaway Golf is the world’s largest maker of premium, performance golf products. Callaway manufacturers and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories in more than 110 countries worldwide with a profound promise: ‘Deliver Demonstrably Superior, Pleasingly Different products and services’. Boldfish won a tender to be the sole creative agency for Top-Flite when management decided to streamline all creative requirements through one local agency for greater consistency and efficiency. When Callaway purchased the Top-Flite company globally they decided to relocate their head office from Brisbane to Melbourne and conducted a full operations audit. With our strong brand management experience, endorsements from management, local industry experience, Boldfish was appointed by Callaway Golf Australia as their local creative partner for responsible for all brand management, marketing communications and delivery of digital and print assets ongoing.

Discovery

  • Before their relocation Boldfish met with Callaway for a strategic planning meeting in advance to ensure the takeover transition was seamless
  • We met with all key stakeholders and discussed preferred working protocols, brand guidelines, scheduled marketing communication and product requirements.
  • Callaway’s US creative assets were supplied and Boldfish collated and organised all branding assets and then created new local digital and print marketing templates ready for populating and asset generation
  • We were also required for new quick response creative campaigns and asset delivery. Creative was required for major golf tournament winners, new product launches, exclusive offers and POS support to Australian retailers
  • Numerous product packaging to suit exclusive store requirements for Australian retailers
  • Callaway also inherited a Corporate Golf Ball division from Top-Flite for providing corporate logo golf balls for customers and launch events and worked with Boldfish to help with all aspects of this service

Strategy

  • We ensured international advertising campaigns adhered to local specifications and on-brand
  • Boldfish created numerous product packaging to suit exclusive store requirements for Australian retailers with bonus pack offers or single ball unit packaging for pro shops throughout Australia.
  • Boldfish helped with Callaway Corporate Golf Ball division by developing branded email-friendly templates for artwork proofs, all pre-press production needs for plate production and printing, budget planning and clear artwork protocols
  • Support to Australian retailer partners including single ball unit packaging designs, swing tags, product stands, planograms, signage and POS
  • Ongoing digital and print marketing communications
  • Created local customised marketing strategy campaigns for various events
  • Created trade show stand designs and print-ready artwork
  • Created annual product catalogues (digital and print) for various divisions
  • Product photography
  • Corporate Signage (including way-finding)

Delivery

  • Brand management
  • Marketing campaign strategy
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • Print & digital flyers
  • Website design (microsites, banner assets)
  • eDMs
  • Email signatures
  • Corporate signage
  • Posters
  • Packaging
  • Trade show displays
  • Advertisements
  • Retail support (POS, planograms, packaging, swing tags, labelling)
  • Branded templates
  • Stationery
  • Corporate golf ball division (proof templates, artwork, packaging, pre-press)

Testimonial

“The team at Boldfish shows fantastic initiative in understanding our products which in turn places them in a great position to be able to build quality creative reflecting where these products fit within the market with the message we want to convey. Boldfish have been our supplier of quality design work for many years and have a rock solid creative team who deliver the goods every time.”


Callaway partnered with Boldfish looking for a local agency experienced in creative brand management and digital/print marketing communications.

Privacy Preference Center