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Canon: Brand strategy, marketing campaigns

Client

Canon is the world’s leading imaging organisation that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible. Canon Australia approached Boldfish to create a branded marketing campaign for various print and digital environments titled ‘No One Sees Print Like You’ for their Professional Print division.

Discovery

  • Each division created individual campaigns organically for their product categories which lacked in brand consistency and information continuity
  • The goal was to create an inspiring and engaging marketing campaign for each promotion and product category division of Professional Print while still maintaining brand consistency across all deliverables

Strategy

  • Created universal template design elements for Canon Professional Print division that could be easily adapted into individual campaigns for various promotions, offers and category division under the theme of ‘No One Sees Print Like You’
  • Font usage, element placement, amounts of copy and header and footer designs were all created for various responsive template designs
  • Template grids allowed for strong variation in hero imagery for individual campaign messaging while still maintaining a consistent brand story throughout

Delivery

  • Marketing campaign strategy
  • Brand design
  • Website design (microsites & landing pages)
  • Infographics
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & dgital sell sheets
  • EDMs
  • Email signatures
  • Trade show displays
  • Pull up banners
  • Flyers
  • Posters

Testimonial

“Boldfish are a full service agency right from the initial stages of idea creation through to final implementation. Whether it’s digital or print, Boldfish bring a unique creative perspective to every brief. Their ability to constantly bring fresh ideas to the table with our key marketing objectives in mind is why we have been with Boldfish for so many years.”

Contact

[email protected]
03 9894 0548