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Spalding: Brand strategy, brand design

Client

Spalding is a leading global sports brand and provides a comprehensive sports offering as experts in balls and hardware as well as sports apparel, footwear and fitness equipment. Spalding is the official ball of the NBA and Basketball Australia providing athletes in a variety of other sports including netball and soccer with the highest quality balls, equipment, clothing and footwear. Spalding Australia approached Boldfish to help design an exclusive range of B2C applications for Australia and New Zealand retailers.

Discovery

  • The existing brand guidelines were old and didn’t cater for most of the marketing communication requirements for the Australian and New Zealand retail markets
  • There were no guidelines for the creation of product and packaging
  • There was a need to establish co-branding rules with various Australian retailers for print and digital marketing and in-store POS

Strategy

  • We worked with key stakeholders and management to identify the various new branding applications required locally
  • We worked collaboratively with local management and sought approval from head office in the US ongoing
  • After approval we created a localised brand guidelines to cater for all brand applications across Australia and New Zealand
  • Boldfish became a trusted partner in Spalding’s brand management ongoing managing all their brand asset creation and updating their brand guidelines as required

Delivery

  • Brand design
  • Brand management
  • Brand guidelines
  • Packaging
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • eDMs
  • Email signatures
  • Trade show displays
  • Flyers
  • Posters

Testimonial

“We have used Boldfish for over 12+ years and they continue to be a terrific partner and have never let us down. They understand our products and our industry and we have great confidence in them whenever we provide a brief. They helped manage all aspects of our brand from product, catalogue and packaging designs and completion of print and digital assets. Nothing is ever a problem and the turn around is always swift. Their attention to detail and willingness to listen to our needs is extremely important to us and I couldn’t recommend Boldfish highly enough.”


Contact

[email protected]
03 9894 0548