OAPL Brand Guidelines Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Logo Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Poster Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Product Catalogue Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Brochure Brand Strategy Marketing Campaign Brand Design
OAPL Packaging design Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Photography Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL EDM Design Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Business Card Design Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Runner Photography Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Sell Sheet Design Brand Strategy Marketing Campaign Brand Design Boldfish
OAPL Wall Design Brand Strategy Marketing Campaign Brand Design Boldfish

OAPL: Brand strategy, design, marketing campaign

Client

For 30 years OAPL has provided products and services for prosthetic and orthotic clients and professionals throughout Australia. Their product range is constantly evolving and reflects an understanding of modern and traditional techniques to deliver cutting-edge outcomes for their clients. OAPL approached Boldfish with concerns their about their brand inconsistency and dated look and feel across their marketing material.

Discovery

  • We began with a trial project to redesign a new release of their A4 Walker product range 4pp brochure.
  • Content was very text-heavy and cluttered making it difficult for consumers to understand key information quickly
  • Used very poor quality product images negatively impacting on the perceived value and quality of their product range
  • There were no brand guidelines or standards to follow
  • Inconsistent brand presentation to market across print and digital applications

Strategy

  • Boldfish art directed a model and product photography shoot to produce better photo assets for the brochure other ongoing digital and print applications
  • A new cleaner template using more clinical white and neutral grey palettes softening the overall look and feel and helping to call out product imagery and features
  • Minimising the branding header and footer to give us more design real estate to work
  • Using imagery to help reduce the amount of text content
  • Creating a brand guidelines document showing logo usage rules and various branding examples for print and digital environments

Delivery

  • Marketing campaign strategy
  • Brand design
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • Infographics
  • EDMs
  • Email signatures
  • Trade show displays
  • Flyers
  • Posters
  • Stationery

Testimonial

“Boldfish are a full service agency right from the initial stages of idea creation through to final implementation. Whether it’s digital or print, Boldfish bring a unique creative perspective to every brief. Their ability to constantly bring fresh ideas to the table with our key marketing objectives in mind is why we have been with Boldfish for so many years.”


[email protected]
03 9894 0548