Océ Home of Colour Trade Show Brand Strategy Marketing Campaign Brand Design Boldfish
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Océ Poster Design Brand Strategy Marketing Campaign Brand Design Boldfish

Océ: Brand design, marketing campaigns

Client

Founded in 1877, Océ is a global leader in digital imaging, industrial printing and collaborative business services. Océ Australia contacted Boldfish seeking a local creative agency to help them with brand management and creative design support their ongoing digital and print marketing communication needs. Océ briefed Boldfish to design a look and feel theme called ‘Home of Colour’ for an important annual trade show called Visual Impact coming up in Melbourne.

Discovery

  • Océ wanted Boldfish to create some colourful, high impact campaign ideas to promote the show and their various product offerings including a new release of the Colorwave 600 printer.
  • We met with the marketing team who advised they had a lot of creative assets supplied from global HQ (Venlo, Netherlands) which had a strong technical focus on the product but little creative campaign and asset creation support. Previous campaigns focused solely on equipment product photos and lots of copy often presenting more like a technical datasheet.
  • Print application examples were tired and lacked inspiration resorting to flat sample prints of tired stock imagery that had become all too familiar in the print industry
  • There was no clear distinction between the different ranges of printers and their features and benefits
  • Brand guidelines and logo assets were supplied but were limited and didn’t provide direction for branding the numerous applications required

Strategy

  • Bold campaign ideas that used more creative, high impact, engaging visuals and move away from the text heavy/cluttered solutions of the past
  • Designed the ‘Home of Colour’ campaign look and feel for all trade show stand graphics
  • Used spot colours to help clarify various product categories while still maintaining a consistent brand story throughout
  • We created more inspiring print sample applications to better showcase the various printers including die-cut 3D stands, customer print application show bags, coffee vouchers, flyers and a printed surfboard to help promote the ColorWave printer
  • We designed all supporting marketing communications before and after the event including EDMs, Digital & Print adverts, Digital Landing and Registration Pages

Delivery

  • Brand management
  • Marketing campaign strategy
  • Trade show design & print ready artwork
  • Digital & print sell sheets
  • Digital & print brochures
  • Digital & print advertisements
  • Packaging
  • EDMs
  • Website (landing pages, product registration pages)
  • Email signatures
  • Posters
  • Customer show bags (die-cut 3D stands, coffee vouchers, flyers, various substrate print samples)
  • Pull-up banners / surfboard

Testimonial

“I have found the team at Boldfish to be professional and responsive to our needs. They actively listen to our objectives and are adept at meeting the requirements with a very high standard of design with quick turnaround speeds and friendly service.”