Sharpshop Logo Design Brand Strategy Marketing Campaign Brand Design Boldfish
Sharpshop logo design Brand Strategy Marketing Campaign Brand Design Boldfish
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Sharpshop: Brand identity design

Client

Sharpshop is a manufacturer and distributor – developing and sourcing the brightest and best products from around the world. Innovative thinking and working collaboratively with some of the world’s most famous brands, they enhance brand equity by delivering sought-after products across a range of sectors to drive maximum brand awareness and sales. The startup business contacted Boldfish wanting a professional brand identity system that would stand up for all the demands of a global market.

Discovery

  • The name Sharpshop was chosen to represent the cutting edge products they developed and sourced around the world
  • There was no brand design direction with a need for a professional brand identity that reflected cutting edge, fun products
  • It was important their brand identity system was professional and could service a global market by being flexible and working responsively across a variety of proportions and sizes in both digital and print environments

Strategy

  • We helped distil the branding identity design direction by creating style scapes and mood boards to collaborate with key stakeholders.
  • Boldfish suggested developing an iconic fun ninja character design as an icon with sliced typography for a distinct look and feel to support messaging of cut-through product sourcing
  • Modern typography, strong palettes, clean icons, wordmark logos and rules for usage were developed in a Brand Guidelines document

Delivery

  • Brand identity design
  • Brand guidelines
  • Stationery
  • Character design (illustration)
  • Corporate & vehicle signage
  • Print & digital sell sheets
  • Flyers

Testimonial

“Having Boldfish design our brand identity was one of the best investments we’ve made. The seamless process and concepts they designed were thought-provoking, professional and in line with our company values and service offerings. We are very proud of our new brand and I would highly recommend the Boldfish team to other businesses.”