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Milk & Co: Brand strategy, brand identity design

Client

Milk & Co. is a company created by Olympic swimming champion Michael Klim and his former wife Lindy producing natural skincare products for men, women and babies. Milk & Co contacted Boldfish and we met with Michael and the marketing team to discuss a number of new products requiring packaging design and digital and print campaign design and asset creation.

Discovery

  • No formal brand guidelines were available with only existing brand elements available
  • Packaging logo size, position and alignment was inconsistent across the packaging range which was critical as they were often displayed side by side
  • Digital and print marketing communications were inconsistent in branding presentation

Strategy

  • Introduced a number of design rules to ensure branding was consistent across the product range
  • Helped expand their product and packaging designs into the ‘Milk Baby’ range
  • Produced a range of branded digital and print communication assets to support retailers with new product launches

Delivery

  • Brand management
  • Packaging design
  • Product design
  • Marketing campaign strategy
  • Digital & print sell sheets
  • Digital & print brochures
  • Digital & print advertisements
  • eDMs
  • Posters
  • Email signatures
  • Stationery

Testimonial

“Milk & Co has worked with Boldfish for over 2 years now and we LOVE their work! Boldfish are consistently highly creative, reliable and always there to assist us when we have a tight deadline. We now consider Boldfish a part of the team here at Milk & Co and they come highly recommended!”