Milk & Co: Brand strategy, brand identity design
Client
Milk & Co. is a company created by Olympic swimming champion Michael Klim and his former wife Lindy producing natural skincare products for men, women and babies. Milk & Co contacted Boldfish and we met with Michael and the marketing team to discuss a number of new products requiring packaging design and digital and print campaign design and asset creation.
Discovery
- No formal brand guidelines were available with only existing brand elements available
- Packaging logo size, position and alignment was inconsistent across the packaging range which was critical as they were often displayed side by side
- Digital and print marketing communications were inconsistent in branding presentation
Strategy
- Introduced a number of design rules to ensure branding was consistent across the product range
- Helped expand their product and packaging designs into the ‘Milk Baby’ range
- Produced a range of branded digital and print communication assets to support retailers with new product launches
Delivery
- Brand management
- Packaging design
- Product design
- Marketing campaign strategy
- Digital & print sell sheets
- Digital & print brochures
- Digital & print advertisements
- eDMs
- Posters
- Email signatures
- Stationery
Testimonial
“Milk & Co has worked with Boldfish for over 2 years now and we LOVE their work! Boldfish are consistently highly creative, reliable and always there to assist us when we have a tight deadline. We now consider Boldfish a part of the team here at Milk & Co and they come highly recommended!”