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Storekat: Brand identity design, marketing campaigns

Client

Storekat is a company that creates intelligent software optimising space in warehousing, storage and supply chain networks. It’s warehouse management systems provides visibility over-occupancy and customer management and provides data-driven intelligence on supply and demand trends, service trends, and locations for the logistics industry. Storekat contacted Boldfish to help them create a new brand identity design for their new business and assist them with various digital and print marketing communications assets to help build and launch the brand globally.

Discovery

  • Meeting with the company founders we learned they were after a clean, modern, contemporary
    brand identity that could be quickly identified in both word mark and iconic forms
  • It was critical the brand design was flexible and worked responsively across a variety of proportions and sizes online
  • Storekat also required campaign strategy and marketing support to help build brand awareness campaigns in both digital and print environments

Strategy

  • We helped distil the branding identity design direction by creating style scapes and mood boards to collaborate with key stakeholders.
  • The identity design direction was selected unanimously in the first round of draft concept development
  • Modern typography, strong palettes, clean icons and word mark logos along with rules for usage were developed in a Brand Guidelines document which was updated as further assets were developed

Delivery

  • Brand identity design
  • Marketing campaign strategy
  • Brand management
  • Website design (& build assets)
  • Digital & print advertisements
  • Digital & print catalogues
  • eDMs
  • Email signatures
  • Stationery
  • Posters

Testimonial

“I have found the team at Boldfish to be professional and responsive to our needs. They actively listen to our objectives and are adept at meeting the requirements with a very high standard of design with quick turnaround speeds and friendly service.”

Contact

[email protected]
03 9894 0548