CDG Logo Design Brand Strategy Marketing Campaign Brand Design Boldfish
CDG Brand Guidelines Brand Strategy Marketing Campaign Brand Design
CDG Website Design Brand Strategy Marketing Campaign Brand Design Boldfish
CDG Street Bollard Brand Strategy Marketing Campaign Brand Design Boldfish
CDG Map Brand Strategy Marketing Campaign Brand Design Boldfish
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CDG: Brand strategy, brand identity design

Client

For over 25 years, CDG has been involved in the acquisition, development and management of over $3 billion in real estate throughout Australia. The Group has been involved in a range of projects spanning residential, commercial, retail, hospitality and industrial developments. They collaborate with renowned architects and interior designers to deliver quality, spacious residences people want to live in as the owner-occupier is a growing discerning market. CDG approached Boldfish to help create a new brand identity that would reflect current, luxurious and timeless qualities of the properties they provide for their customers.

Discovery

  • Meeting with the company founders we learned they were after a clean, modern, contemporary brand identity
  • The brand design needed to be flexible and work responsively across a variety of proportions and sizes in both digital and print environments
  • They wanted a focus on clean, minimal design that reflected the modern, open spaces their architecture and developments offered

Strategy

  • A full stop was used as a brand design device that could be utilised to highlight development locations on the map and
  • Modern wordmark logo, strong palettes (with spot gold to indicate luxury), clean typography and design grids along with rules for usage were developed in a Brand Guidelines document which was updated as further assets were developed

Delivery

  • Brand identity design
  • Brand guidelines
  • Digital & print catalogues
  • Digital advertisement assets
  • Digital & print advertisements
  • Website design
  • Stationery
  • Retail signage

Testimonial

Over a period of several years, I have found the team at Boldfish to be professional and responsive to our needs. They actively listen to our objectives and exceed our expectations with high quality creative design work and friendly service.