Canon CMYK Wall Graphics Brand Strategy Marketing Campaign Brand Design Boldfish
Canon CMYK Poster Brand Strategy Marketing Campaign Brand Design Boldfish
Canon Mid Year Kickoff Pull up Banner Brand Strategy Marketing Campaign Brand Design Boldfish
Canon Mid Year kickoff Brochure Brand Strategy Marketing Campaign Brand Design Boldfish
Canon Mid Year Kickoff Presentation Folder Brand Strategy Marketing Campaign Brand Design Boldfish
Canon CMYK Logo Brand Strategy Marketing Campaign Brand Design Boldfish
Canon Mid Year Kickoff Poster Brand Strategy Marketing Campaign Brand Design Boldfish
Canon CMYK Show Bag Design Brand Strategy Marketing Campaign Brand Design Boldfish
Canon Mid Year Kickoff Email Signature Brand Strategy Marketing Campaign Brand Design Boldfish
Canon CMYK Stationery Design Brand Strategy Marketing Campaign Brand Design Boldfish
Canon CMYK USB Stick Brand Strategy Marketing Campaign Brand Design Boldfish
Canon CMYK Mobile EDM Brand Strategy Marketing Campaign Brand Design Boldfish

Canon: Marketing campaigns, CMYK

Client

Canon is the world’s leading imaging organisation that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible. Canon approached Boldfish with an aim to develop an internal mid-year incentive program to help motivate the sales team in their Professional Print division.

Discovery

  • The program was to run for 12 months and provide monthly updates of sales results for various product categories including individual and overall team performance results.
  • The marketing team wanted Boldfish to create a bright, colourful print orientated look and feel for a range of applications to help launch the program and provide regular communication performance updates.
  • Campaigns were previously deemed too literal, prize focused and not very engaging

Strategy

  • Boldfish began by suggesting a theme name change from ‘Mid Year Kickoff Event’ to ‘Canon Mid Year Kickoff’ so we could create a campaign brand identity of CMYK that related to the print industry
  • We then created a clean, simple typographical logo using the CMYK acronym followed by numerous launch kit applications including note pads, stationery, USB stick and pen in a gift bag for all sales staff
  • Boldfish also created Wall graphics, banners and posters helped theme the sales work environment spaces including a large format wall chart scoreboard
  • We created an internal EDM template for monthly internal performance updates

Delivery

  • Brand identity design
  • Marketing campaign strategy
  • Launch show bag (note pad, pen, presentation folder, USB stick, stationery, bag)
  • Digital & print brochure
  • Print & digital sell sheets
  • EDMs
  • Email signatures
  • Environmental graphics
  • Pull up banner
  • Poster

Testimonial

“On a daily basis, Boldfish helps to create an environment where anything is possible in the construction of innovative design solutions. The CMYK campaign is another example of how they understand our industry and have enabled us to consistently go above and beyond our expectations with our marketing creative campaign designs. They have proven to be a fantastic partner, delivering high quality, on-time, creative concepts.”