Lyndale Secondary College Brand Guidelines Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Secondary College Logo Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Secondary College Bus Stop Design Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Secondary College Website Design Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Secondary College Stationery Design Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Secondary College Uniforms Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Secondary College Brochure Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Way-finding Sign Brand Strategy Marketing Campaign Brand Design Boldfish
Lyndale Secondary College Advert Design Brand Strategy Marketing Campaign Brand Design Boldfish

Lyndale: Brand identity design / marketing campaigns

Client

Lyndale Secondary College is one of the largest schools in Victoria with an enrolment of approximately 920 students making a culturally diverse learning community. After some significant building renovations, Lyndale Secondary College contacted Boldfish to help create a new fresh identity for the school that complemented the new modern facilities, communicated the schools’ values and strengthen their overall brand story to help improve local and international student recruitment.

Discovery

  • The branding was inconsistently displayed from one touchpoint to another
  • The previous branding was very dated and needed a fresh rebrand
  • No formal brand guidelines were available and the brand lacked flexibility working responsively across a variety of proportions and sizes
  • Very limited brand assets and resources available

Strategy

  • Meeting various stakeholders (including staff and students) Boldfish discovered the school was very proud of its students, teachers, values, cultural diversity and community, educational programs and history including how a falcon lived in one of the original historic trees on the grounds.
  • Through our strategic process, a traditional crest solution that housed the falcon, heritage date and their values statement all together in one device quickly became the most popular brand identity solution.
  • We created comprehensive brand guidelines to help standardise new identity for the school and update numerous touch-points including their website, stationery, templates, signage, advertising and even uniforms.
  • Creating a new website site map that addressed some of the key navigation concerns and helped establish clear priorities with regards to content
  • Designing a new website focused on cultural diversity, well-being and successful education programs
  • Worked with our developer partners to build the website and provide all on-site training and documentation

Delivery

  • Brand identity design
  • Brand guidelines
  • Marketing campaign strategy
  • Brand management
  • Website design (& build assets)
  • Digital & print advertisements
  • Digital & print catalogues
  • Signage (including way finding)
  • eDMs
  • Email signatures
  • Stationery
  • Uniform

Testimonial

“Boldfish are reliable, creative professionals who always make us look amazing. Their attention to detail and willingness to listen to our needs is extremely important to our school. They are exceptionally experienced designers who are creative, reliable and well organised. We have great confidence in them whenever we provide a brief and I highly recommend the team at Boldfish.”

Contact

[email protected]
03 9894 0548

Lyndale contacted Boldfish to create a fresh new identity for their school and strengthen the overall brand story to help improve student recruitment.

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