Atticus Styleguide Brand Strategy Marketing Campaign Brand Design Boldfish
Atticus Photography Brand Strategy Marketing Campaign Brand Design Boldfish
Atticus Logo Design Brand Strategy Marketing Campaign Brand Design Boldfish
Atticus Website Design Brand Strategy Marketing Campaign Brand Design Boldfish
Atticus Wall Display Brand Strategy Marketing Campaign Brand Design Boldfish
Atticus Business card design Brand Strategy Marketing Campaign Brand Design Boldfish
Atticus Stationery Brand Strategy Marketing Campaign Brand Design Boldfish

Atticus: Brand strategy, identity, digital design

Client

Atticus is a law firm of dynamic, socially aware and talented lawyers and legal professionals with an unwavering commitment to delivering the highest standard of legal services in their industry. They are a purpose-driven and values-based business focusing on integrity, courage, enthusiasm, empathy, doing the right thing, asking questions and always challenging the status quo. Atticus approached Boldfish to help them create a new brand identity to help them improve and elevate their brand positioning and marketing communications.

Discovery

  • Atticus is a warm, happy and inspiring work environment driven by a strong work ethic and commitment to customer service and to make a positive difference to people’s lives
  • Meeting with the company founder we learned they were after a clean, modern and contemporary brand identity that was different to other more conservative law firms
  • We learned Atticus was named after the fictional character in Harper Lee’s Pulitzer Prize-winning novel of 1960, To Kill a Mockingbird and the founder liked the typewriter typeface which connected visually to the era and film adaptation.

Strategy

  • Art directed a photography shoot to create more personalised, authentic and engaging visual assets of a warm inviting contemporary environment for clients to visit
  • Created a new Atticus word-mark brand identity with typewriter based font that was distinctive, complimented the name and was easily adaptable to a wide range of touch-points
  • Ensured the brand identity design was fresh, vibrant in colour and flexible and worked responsively across a variety of proportions and sizes online and in print

Delivery

  • Brand identity design
  • Brand guidelines
  • Website design & build
  • Stationery
  • Corporate signage
  • Corporate photography

Testimonial

Boldfish have been a joy to work with: professional, committed and consistently achieving a high standard of work and customer service.”