ASI Website Design Brand Strategy Marketing Campaign Brand Design Boldfish
ASI Logo Design Brand Strategy Marketing Campaign Brand Design Boldfish
ASI Photography Brand Strategy Marketing Campaign Brand Design Boldfish
ASI Stationery Brand Strategy Marketing Campaign Brand Design Boldfish
ASI Email Signature Brand Strategy Marketing Campaign Brand Design Boldfish
ASI Business Card Design Brand Strategy Marketing Campaign Brand Design Boldfish
ASI Newsletter Brand Strategy Marketing Campaign Brand Design Boldfish

ASI: Brand strategy, identity, digital design

Client

Australasian Society for Immunology Inc. encourages and supports the discipline of immunology in the Australasian region. It is a broadly based Society, embracing clinical and experimental, cellular and molecular immunology. The Society provides a network for the exchange of information and for collaboration within Australia, New Zealand and overseas and ASI members have been prominent in advancing biological and medical research worldwide. Boldfish was approached by ASI who were looking for a local agency that could help improve and elevate their brand design and marketing communications on a global scale.

Discovery

  • There were no existing brand guidelines available
  • Dated and inconsistent brand presentation to market across print and digital applications
  • Content was very text-heavy and cluttered making it difficult for consumers to navigate and understand key information quickly
  • Used poor quality photographic assets

Strategy

  • Strengthened the overall brand story with clean modern typography, strong vibrant palettes and introduced supporting design elements like cellular patterns and dividers to help break up content and reinforce the brands positioning and offering
  • Re-branded the marketing communications with clean, minimal modern design templates and more engaging visual assets
  • Worked with our developer partners to build the website and provide all on-site training and documentation

Delivery

  • Brand identity design (rebrand)
  • Brand guidelines
  • Website design & build
  • Stationery
  • Digital & print advertisements
  • Digital & print newsletter
  • eDMs
  • Email signatures

Testimonial

Boldfish have been a joy to work with: professional, committed and consistently achieving a high standard of work and customer service. They redesigned our outdated website and marketing communications with a much more professionally branded and modern solution which has been well received and will serve us well into the future.”