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Tribe Fitness: Brand identity design, marketing campaign

Client

Tribe Fitness is a new exciting Fitness Brand promoting the benefits of personal health and wellbeing through the creation of premium quality, easy to use, best value fitness equipment and accessories. They take pride in delivering products that actively help people of all levels lead active and healthy lives with exercise and fitness products that can be used in the home, office, park so you can train anywhere, anytime. Tribe Fitness contacted Boldfish to help them create a new brand identity design for their new business and assist them with various digital and print marketing communications assets to help build and launch the brand globally.

Discovery

  • Meeting with the company founders we learned they were after a clean, modern, iconic brand identity that people would be proud to adopt and become part of the ‘Tribe’ family
  • It was critical the brand design was flexible and worked responsively across a variety of proportions and sizes online, on product and in print
  • Tribe Fitness also required campaign strategy and marketing support to help build brand awareness campaigns in both digital and print environments

Strategy

  • We helped distil the branding identity design direction by creating style scapes and mood boards to collaborate with key stakeholders.
  • A comprehensive brand identity system was created including modern typography, sporty fluro palettes, quality imagery, clean icons and tribal wordmark logo with an icon that could convert to a tribal pattern adding a distinctive tribal look and feel to the brand story
  • An inspirational fitness slogan of ‘Be your Best’ was created to support the brand message of helping people of all levels lead active and healthy lives

Delivery

  • Brand identity design
  • Brand guidelines
  • Website design (& build assets)
  • Stationery
  • Icons
  • Digital & print advertisements
  • Digital & print catalogues
  • Print & digital sell sheets
  • EDMs
  • Email signatures
  • Product packaging
  • Product design
  • Posters

Testimonial

“Wow! The brand identity Boldfish created for our business simply exceeded all our expectations. We were delighted with both the brand system they created for us and their level of service. They were extremely experienced, knowledgeable, organised, and quick. But also provided an excellent balance on listening to our objectives and sharing open and honest feedback with a truly collaborative approach. I have no hesitation in recommending Boldfish to any business needing a new brand identity design.”