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Surreal Property Group: Brand strategy, brand identity design

Client

Surreal Property Group is a startup real estate agency located in Bayswater and Vermont. With a 30-year background in real estate, the founders wanted to establish a smaller local agency with a strong focus on service. With strong values founded on honesty, openness and integrity they wanted to offer realistic appraisals, a straight-talking approach and honest feedback to build a larger network of loyal, repeat and referral clients. Surreal approached Boldfish to help create a new brand identity to help launch their new business to the local market.

Discovery

  • Meeting with the company founders we learned they were after a clean, modern brand identity that was different to the other local opposition agents
  • It was important the brand identity design was flexible and worked responsively across a variety of proportions and sizes online and in print
  • After the brand identity design there were a number of immediate touchpoint designs required to launch the new business

Strategy

  • Modern clean san-serif typography, strong palettes, iconic and wordmark logos were developed for the brand identity to work across the various touchpoints required
  • Reviewing the opposition companies a navy blue and green were selected as the preferred primary brand palettes
  • Once the brand identity design was established, Surreal required creative designs for stationery, property flyers, auction boards, way-finding and corporate signage to launch the new business to the local market

Delivery

  • Brand identity design
  • Brand management
  • Website design (& build assets)
  • Digital & print advertisements
  • Digital & print brochures/flyers
  • eDMs
  • Email signatures
  • Stationery
  • Posters
  • Signage (corporate, way-finding, auction notice board)

Testimonial

“Boldfish has supported our company with a wide variety of graphic design services from our brand identity design through to our online and printed promotional materials, stationery and signage. Boldfish quickly and effectively developed an understanding of our business needs and has provided a high quality, cost-effective, timely and friendly creative service ever since.”