Panviva Brand Guidelines Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva Logo Design Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva EDM Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva Pull up Banners Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva icons Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva Business Card Design Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva Flyers Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva Web Ad Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva Photography Brand Strategy Marketing Campaign Brand Design Boldfish
Panviva printed Brochure Brand Strategy Marketing Campaign Brand Design Boldfish

Panviva: Brand strategy, brand design

Client

Panviva is a knowledge management software company that provides businesses with the tools to find the right information quickly and efficiently. Panviva software navigates users quickly and efficiently to the right answer in just a few clicks, positively impacting on compliance, productivity and customer experiences. Panviva approached Boldfish needing a local agency with strong brand management experience who could produce creative support for all their branded digital and print marketing communication requirements.

Discovery

  • No formal brand guidelines were available and the brand lacked flexibility working responsively across a variety of proportions and sizes
  • The branding was inconsistently displayed from one touchpoint to another
  • The previous branding was very dated and needed a fresh rebrand
  • Very limited brand assets and resources available with no clear key messaging, distinction or call to action for consumers

Strategy

  • Created a brand guidelines document showing logo usage rules and various branding examples for print and digital environments
  • Improved hero imagery to be more modern and used primary branding colours throughout various touchpoints to help unite the brand story
  • Icons were also added to the brand story to help reduce copy and clarify key features and benefits
  • New cleaner digital and print marketing communication brochure templates were created that focused on clarity, simplicity and cleanliness in both content and layout

Delivery

  • Brand management
  • Marketing campaign strategy
  • Digital & print brochures
  • Digital & print advertisements
  • eDMs
  • Email signatures
  • Stationery
  • Pull up banners

Testimonial

“Boldfish brought a fresh and clean re-design to our brand. Their friendly, talented team delivered high-quality creative solutions in a timely manner which was a hit with the team and our customers.”