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Kingfisher: Brand strategy, brand identity design

Client

Kingfisher International are specialist designers and manufacturers of precise, accurate handheld fibre optic testers used in all phases of fibre optic manufacture installation and maintenance. Kingfisher products are elegantly simple, productive, affordable and smart equipment that providing real confidence to advance fibre optic networks. With a global distribution and support network spanning over 70 countries, Kingfisher approached Boldfish looking for a creative partner that could modernise their overall brand identity and help manage their brand communication creative assets needs ongoing.

Discovery

  • The previous branding had become tired and dated
  • No formal brand guidelines were available and the brand lacked flexibility working responsively across a variety of proportions and sizes
  • Branding was inconsistent from one touch point to another
  • The branding story to date was too information-heavy and often overwhelming for consumers

Strategy

  • Improve the alignment and ratio of the Kingfisher bird to help create grid-based templates for both digital and print-based applications
  • We created comprehensive brand guidelines to provide clear guidance on usage rules for the branding identity options and what brand-mark would best suit various digital or print touchpoints
  • Modern clean san-serif typography, strong palettes, iconic and wordmark logos were developed for greater flexibility in designing the numerous touchpoints required

Delivery

  • Brand identity design
  • Brand management
  • Website design (& build assets)
  • Digital & print advertisements
  • Digital & print brochures/flyers
  • eDMs
  • Email signatures
  • Stationery
  • Posters
  • Product photography/digital manipulation
  • Pull up banners
  • Signage (corporate, way finding)

Testimonial

“The Boldfish creative team always deliver beyond our expectations. First impressions in our industry are the most pivotal when it comes to networking and doing business on a global stage. The team at Boldfish is smart, talented, organised, and has captured the nature of our business with ideas that exceed our expectations. We love working with Boldfish.”