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Adina: Brand identity design, marketing campaigns

Client

After 20 years of specialising in high beauty products and importing various brands across the globe, Adina Beauty Group identified a demand for local natural high-quality tanning, body scrubs, waxes and lotions. After previously trading as LeChat (one of their imported product lines from France) they decided a change their name to Adina and approached Boldfish to help create a new brand identity for their business, a new range of locally produced cosmetic products and website.

Discovery

  • Very limited brand assets and resources available
  • Colours used were not complimentary to the new natural beauty products they were offering
  • Their monthly EDM, product catalogue, packaging and website were all dated and cluttered making it difficult for consumers to learn about their various product offerings

Strategy

  • Create a new Adina identity with a distinctive brand mark that was easily adaptable to a wide range of products and touch-points
  • Using earthy colour palettes that complimenting the new product range
  • Re-branded the packaging and marketing communications with a clean, minimal modern design template and more engaging visual assets
  • Rebranding Adina’s e-commerce website to become more modern, responsive and easy to navigate

Delivery

  • Brand identity design
  • Marketing campaign strategy
  • Brand management
  • Website design (& build assets)
  • Digital & print advertisements
  • Digital & print catalogues
  • EDMs
  • Email signatures
  • Stationery
  • Print & digital sell sheets
  • Corporate signage
  • Posters

Testimonial

“I would like to praise the brilliant creative team at Boldfish. They are simply a pleasure to work with and consistently deliver a very high standard of work. Their service is prompt, professional, and courteous at all times and I look forward to working with them well into the future.”


Adina approached Boldfish to create a new brand identity for their business to strengthen their overall brand story and create a new localised product range.

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