Adina: Brand identity design, marketing campaigns

Client

After 20 years of specialising in high beauty products and importing various brands across the globe, Adina Beauty Group identified a demand for local natural high-quality tanning, body scrubs, waxes and lotions. After previously trading as LeChat (one of their imported product lines from France) they decided a change their name to Adina and approached Boldfish to help create a new brand identity for their business, a new range of locally produced cosmetic products and website.

Discovery

• Very limited brand assets and resources available
• Colours used were not complimentary to the new natural beauty products they were offering
• Their monthly EDM, product catalogue, packaging and website were all dated and cluttered making it difficult for consumers to learn about their various product offerings

Strategy

• Create a new Adina identity with a distinctive brand mark that was easily adaptable to a wide range of products and touch-points
• Using earthy colour palettes that complimenting the new product range
• Re-branded the packaging and marketing communications with a clean, minimal modern design template and more engaging visual assets
• Rebranding Adina’s e-commerce website to become more modern, responsive and easy to navigate

Delivery

• Brand identity design
• Marketing campaign strategy
• Brand management
• Website design (& build assets)
• Digital & print advertisements
• Digital & print catalogues
• EDMs
• Email signatures
• Stationery
• Print & digital sell sheets
• Corporate signage
• Posters

Testimonial

“I would like to praise the brilliant creative team at Boldfish. They are simply a pleasure to work with and consistently deliver a very high standard of work. Their service is prompt, professional, and courteous at all times and I look forward to working with them well into the future.”