For the last few years, using illustrations in brand design and marketing is being increasingly recognised and harnessed by big brands. Illustration can provide fresh, new, minimal and original content to engage your customers and become an effective hook to highlight your brand personality. Its use is emerging as a vital part of the user experience and helps businesses to be unique, original and engaging through content, style or narrative. Illustration can influence emotions, create intrigue and engage through imagery alone. By being more empathetic to the end customers experience and connecting through visual storytelling we can align and present our brands values and offerings in more meaningful and effective ways.

Pictures have power

An illustration is powerful and can communicate what copy, fonts and stock imagery can’t – originality. It provides a wonderful departure from a market saturated with common fonts, colour palettes and stock imagery. That artistry in craft can tell a whimsical story that communicates care, warmth and a personal quality which is ideal for brands who want to tell a story. A powerful story presented well visually is more impactful and more likely to be recognised, shared and circulated and becomes a part of the brand story. Illustrations don’t just catch the eye, they help tell a story. Audiences gravitate toward content that has meaning and relevance and exceptional storytelling is one way to help create a memorable connection to your brand. Visual storytelling through illustration creates experiences that resonate with people. When we were young, our parents read us bedtime stories that are designed to engage us while also often teaching us fundamental morals. We use stories for these life lessons because they’re interesting and memorable. In the same way, strategic storytelling is the perfect way to creating meaning and purpose so people can better understand, align and advocate your brand.


Illustration is versatile and can advertise, entertain, decorate and elevate any design. Illustrations can be tailored to your branding needs and applicable to any market sector. They are not bound by language barriers and allow for international communication, therefore expanding your outreach effortlessly. Its use is emerging as a vital part of the user experience as more and more companies use illustrations across a variety of applications to make their brand story more engaging and effective.

Animated illustrations

Animated illustrations are back on the upswing. With brands facing a constant challenge to create meaningful connections with consumers every day, it’s little wonder the appetite for animated illustration continues to grow and excite advertisers. Boldfish can convert illustrations into animations offering an engaging elegance that highlights specific moments and isolate special movements offering a more enticing way to reach consumers. The motion allows for adding more power to the idea, message, and mood of the image becoming a highly effective tool in increasing engagement with your company’s social media channels and campaigns.

Using humour in design

No matter what brand engagement experience users are led down logical paths. We can see each user experience as a journey and without any kind of emotional engagement, positive or negative, people can feel detached. This journey is not unlike that which a good comedian takes us on and being so, we can break the expectation of the journey with humorous illustration to create positive emotions, smiles and laughs to be more engaging. Effective illustration that is appropriate in context and relevance to the brand can make users laugh, smile leading to a better brand experience and a more personal connection.

Illustration services

  • Hero images
  • Theme images
  • Mascots and characters (logos, chatbots etc)
  • Blog article / editorial images
  • Onboarding tutorials and tooltips
  • Rewards and other gamification graphics
  • Notifications and system messages
  • Stickers (especially popular for messenger apps)
  • Storytelling
  • Infographics
  • Icons
  • Advertising banners
  • Visual markers of content categories
  • Social network pages supporting the website or app.

Case Studies