Brand Strategy Marketing Campaign Brand Design Boldfish

The subtle power of cinemagraphs

With brands facing a constant challenge to create meaningful connections with consumers…


Brand Strategy Marketing Campaign Brand Design Boldfish

Bite, snack, meal consumable content

The fact that so many people now view the world on a mobile device has spelled an…


Brand Strategy Marketing Campaign Brand Design Boldfish

Stock photos – beware the underdose of imagination

Stock photos can be a quick and an affordable alternative for smaller marketing…


Brand Strategy Marketing Campaign Brand Design Boldfish

The art of colour context for effective design

Design is full of unspoken rules and obscure theories that, when applied, can…


Brand Strategy Marketing Campaign Brand Design Boldfish

Design empathy & brand storytelling

An empathic design approach can help us understand how people behave, feel and tackle the…


Brand Strategy Marketing Campaign Brand Design Boldfish

Is it time to consider a rebrand?

Rebranding is an option that business owners often overlook with a fear of change, lack…


Brand Strategy Marketing Campaign Brand Design Boldfish

Brand engagement vs information overload

We're living in the digital age of social and information overload so marketers need to…


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