Océ Customer Experience Centre: Brand Strategy, Design, Management, Marketing


Océ is a global leader in digital imaging, industrial printing and collaborative business services. Based in Melbourne, Océ Australia contacted Boldfish to help them transform their head office into a modern, state of the art demonstration facility called the Customer Experience Centre (CEC). The CEC was to provide a best-in-class customer experience by showcasing a world of inspiring print applications that explored the quality, flexibility and automation the suite of Océ products (professional large format printers) could deliver. Boldfish was required for project management, creative strategy, design, print-ready artwork, production, installation, promotion and event launch.


  • The look and feel of the facility and promotion needed to be modern, engaging and innovative
  • A branded theme was required to brand the centre and to promote the launch event
  • Creative designs were required over a large range of applications to showcase the flexibility in printing and cutting applied to a variety of substrates including metal, wood, PVC, decals, etc.
  • The focal point of the CEC was a giant creative mural to display a variety of printing techniques and substrates using Océ printing equipment


  • Met with key stakeholders to clarify all goals, process map critical deadlines for all aspects of the project including launch, design, production and installation
  • Understand technical goals for the various printing techniques and substrates to be displayed
  • Collaborate and process map a timeline of all critical deadlines
  • Photographed all relevant environments to create key line drawings and 3D rendered proofs for more accurate and better visual proofs to show how everything would work collectively
  • Undertook extensive research and development of modern, current and innovative applications
  • Create a typographical branded theme based on the word ‘Experience’ incorporating hints of applications within each letter


  • Brand Strategy / Discovery
  • Process Mapping
  • Planogram drawings
  • Brand mark/event logo design
  • Internal and external signage
  • Way-finding signage
  • Brand management
  • Marketing campaign strategy
  • Flyers
  • Posters
  • EDMs
  • Email Signatures
  • Digital & print advertisements
  • Digital & print sell sheets
  • Social media assets
  • Animations / motion graphics
  • Name tags
  • Event displays
  • Product stands
  • Posters
  • Pull up banners


[email protected]
03 9894 0548