Building stronger brands together.

Boldfish is a full-service brand design agency based in Melbourne with expertise in brand strategy, design and implementation. We live and breathe brand design. We have over 20 years of experience helping local, national and international companies launch, reposition and refresh their brands. We create authentic and engaging customer experiences to clarify brand purpose, attract new customers, build brand loyalty and ultimately drive sales growth.

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How we can help your business

Brand strategy / discovery

Brand strategy involves a discussion and audit of current brand issues, existing marketing tactics and channels. It’s an insightful and results-driven process that gives insights to your brand purpose and how to bring your new brand to life or how to take your existing brand to the next level.

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Brand identity design

A successful brand has to be consistent in communication and experience, across every touchpoint the target market experiences. Boldfish builds, repositions and refreshes brands to ensure they are current and translate consistently across all consumer touch-points.

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Marketing campaigns

Today’s consumers crave content and experiences by aligning themselves with brands that excite, engage and enrich their world. Boldfish creates engaging campaigns delivering the best customer experiences (CX) for your brand making them both loyalists and advocates.

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Digital design

Global consumers online have a world of information and accessibility at their fingertips and can engage with brands on their terms. Boldfish creates intuitive digital designs for your customers that are purposeful, enjoyable to interact with and easy to use.

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Packaging design

Packaging design is so powerful many people believe that a product’s package is just as important as the product itself. Boldfish create beautiful packaging designs that enhance product value and compliment your brand story to boost product sales and overall success.

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Illustration

Illustrations are a recent trend in design providing originality, humour and clear communication to a brand story. Boldfish has talented in-house illustrators and animators that can provide customised illustrations for more originality and engaging content.

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Case Studies – various projects / business sizes

Brands we’ve partnered with